"My name is Laura, I'm 32, and 3 years ago, I weighed 20 kg more and wore a 95D. I wanted to move, get back into sports, feel better in my body and in my mind. But every session was the same: pain, too much bouncing, discomfort, wanting to give up. Not because I didn't like sports—I love them so much... but because I wasn't properly equipped. I created LIFT HARDCORE so that no other woman has to experience that. So that every average to generous bust can move without pain, without discomfort, without giving up."

 

My Vision

To create bras that truly support. Not marketing promises. Not decorative designs. Just strong support, designed to minimize bounce for real bodies.

My Mission

To support women in getting back into sports. To help them regain confidence, power, and security. To create reliable, tested, solid products that hold up to impact.

Running, HIIT, cross-training, tennis, strength training… If it doesn't hold up to effort,

 it's not LIFT HARDCORE.

My Values

Truth. We speak truthfully. We start from real-life experiences: pain, discomfort, giving up.

Confidence. Stable, precise support, without compression that doesn't betray.

Excellence. Every detail matters. Every material is chosen to respect the body. No compromise.

My Method

We listen. We identify the real problem. We prototype. We test on women with generous busts, in high-impact sports. We adjust as many times as necessary. We simplify. We continuously improve based on women's feedback. That's how we create bras that truly support.

LIFT HARDCORE is more than a bra. It's a state of mind: moving without pain, without excuses, without compromise.
A community of real women, moving forward together.